Perhaps ABC's "The Note" and others have it right:
"This much is clear: Romney, R-Mass., has found a product he's comfortable selling -- optimism. There have been many iterations of his candidacy, but this was probably the best fit from the start: the turnaround artist, the businessman, the overall optimistic leader who (even if he can't quite fill himself with empathy on command) conveys a sense of competence. "Just as important as Mr. Romney's personal ties was that he found himself, after setbacks in Iowa and New Hampshire, in an economically downtrodden state that has shed millions of jobs," Michael Luo writes in The New York Times. "The economic woes here played neatly into his strengths as a candidate, and his newly retooled message centered around his private sector experience and a promise to bring change to Washington."
