Wednesday, January 9, 2008

Another reason for Obama's defeat in New Hampshire

The placement of his name on the ballot:

"Without a doubt, a big source of the discrepancy between the pre-election surveys and the election outcome in New Hampshire is the order of candidates' names on the ballot and in the surveys. Our analysis of all recent primaries in New Hampshire showed that there was always a big primacy effect  big-name, big-vote-getting candidates got 3 percent or more votes more when listed first on the ballot than when listed last. Until this year, New Hampshire rotated candidate name order from precinct to precinct, which allowed us to do that analysis. This year, the secretary of state changed the procedure so the names were alphabetical starting with a randomly selected letter, in all precincts. The randomly selected letter this year was Z. As a result, Joe Biden was first on every ballot, Hillary Clinton was near the top of the list (and the first serious contender listed) and Barack Obama was close to last of the 21 candidates listed. Thus, I'll bet that Clinton got at least 3 percent more votes than Obama simply because she was listed close to the top."

Could be. But I still think the most important factor in NH was women voters coming back to Clinton.