How in the media do you get peoples' attention these days?
Seems like you have to push the envelope, find new ways to shock people.
Case in point: a radio station near Detroit had a contest going: guess when Britney Spears would kill herself, having lost custody of her three children.
So appropriate.
Today sanity, along with the tiny bit of good taste that a few people have preserved, finally re-asserted itself (a bit tardily) and the contest was ended.